Gingermoods I’ve just Googled what a fan activation is and this is what I found…
"When you think about the word activate, think about the Transformers. Each one starts out as an ordinary car, and then the moment they are called to action, they undergo significant transformations and turn into massively detailed beasts.
What does this have to do with sports fans? Much like the Transformers in their pre-activated stage, sports fans are regular people. Fan activation is the process of attracting people, whether they be die-hard fans or casual bystanders, to your brand through some sort of experience. The end goal is to transform them into the ultimate fan, much like the Transformers in their post-activation state.
It’s hard to activate fans in an impactful way. It’s not always successful and it might take longer than you hope, but if you’re going to do it, you should do it the right way."
So, that’s that cleared up.
