Marketing is a tough job. It’s mainly tough because everyone thinks they’re an expert in it. We all know how we want to be marketed to. Just us, no one else. I’ve sat in meeting after meeting at work, exasperated by colleagues saying, “I just don’t like it, I can’t tell you why, I just don’t and I also can’t tell you how it should change”. The club are clearly trying hard to up their game; they needed to. They won’t get it all right but I think they deserve some recognition for trying to address an area of the club that clearly wasn’t up to scratch. The users of this forum don’t need to be marketed to, as @JonnyBiscuits has said, but others do. The club’s social media channels have sat at the same subscriber numbers for years now. Whether we think it is important or not, there’s no doubt that they haven’t been able to attract a larger audience. Time will tell whether or not their current campaigns and execution will serve that purpose. In the meantime, I’ll cut them some slack and see what happens.
One thing I do hope that this apparent alienation causes is a reduction in the number of brain-dead, mouth breathing middle-aged fuckwits who follow Oxford on the big days out. Their stream of eye-wateringly unfunny drivel, belted out at 100 decibels to the apparent amusement of their contemporaries would not be missed.
Returning to the marketing point, I would really encourage people who think they’re being alienated, dismissed or ignored to feed that back to the club. Unless you feel that that’s their intent, they will absolutely thank you for the feedback.
