TrevorAylottsHeadband Yeah, that’s how I found out about it. The article was posted at around 6.45pm, which was when I just happened to drop onto the website. I then kept an eye on it, refreshing the shop from time to time as they said in the article it’d go on sale at 7pm. Eventually they showed up at 8pm.
It’s possible their view is that the moment they put it on social media, they’ll instantly sell out and they wanted to give people who aren’t permanently online on social media a chance to get them first.