oxblogger I have dealings with the paper in my day job and the journos are expected to post at least 7 articles a day. As individuals they very much are evaluated on numbers of clicks - hence shit-stirrers like Andy Ffrench doing the thing with the letters - incredibly low-effort, maximum reward.
I've occasionally tinkered with the idea of a creating fan-based independent media outlet type thing that would be in place to fill the gap if the OxMail died or even if the BBC had its sports coverage chopped. But these things become all-consuming, and while I reckon I could set it up in the first place, I just don't have the time or the can-be-arsedness to maintain it.
Also, I've been behind the curtain before, and it comprehensively alters your relationship with the club and the game.