I suppose the point I was trying to make was that the club probably need to find a bit of consistency in their branding. it comes across as a bit manic, which doesn't look great when you lose. I get the targeting a younger crowd, but the gold standard for me is Barcelona or Arsenal who both retain an identity which has a universal appeal by using their history as a principal asset - legendary players, nicknames, which feeds through to colours and fonts etc. For example, Jerome Sale once suggested changing our nickname to The Manors, which I always thought was a good idea.
I would target groups for specific matches, I think a home game with bands, DJs, cheaper tickets for younger fans would be great. But, I agree, you can't please everyone.
